Speaker Bios

Chris has been at the GGF Group since 2017 and was a Director of FENSA for 5 years. He now looks after providing information about our sector to Government and stakeholders to raise awareness of the contribution that windows and doors make to energy efficiency.

With more than 25 years’ experience in business growth, digital marketing and thought leadership, Elton turns cold data and stats into meaningful stories and ideas that inspire companies.

Elton joined the glazing industry at the inception of Business Pilot, in 2018. Since then, he has become a key player in the sector, appearing on stage at all the major UK trade shows and building a network of installer users affectionately known as the Business Pilot Community.

Business Pilot is built for installers, by installers and Elton and his team have driven the development of a complete business management system that saves retail installers time, money and hassle.

For Elton, it’s about more than just being a software supplier, his vision is to offer the best business support for installers to succeed, because in our industry, if installers do well, we all do well.

Tom has been with the GGF Group since 2019 working with both the commercial division and the federation. Previously Director of a Marketing Agency and Sports Journalist.

Johnathan Dudley established and leads the firm’s Manufacturing Business Group and Manufacturing Business Network. He also serves as the National Head of Corporate SME Business.

Johnathan has served on the Crowe UK Supervisory Board and its Corporate Governance and Strategy Teams. He is a member of the ICAEW West Midlands Regional Strategy Board and an Ambassador for Birmingham City University Business School and Acorns Children’s Hospice.

Nick Caddy is managing director of Adverto Media, a digital marketing agency that specialises in supporting double glazing installation companies across the UK. He has many years of experience in this industry as it runs in the family after his Nan & Grandad established Caddy Windows 40 years ago.

Nick is especially interested in how evolving technologies can be used to develop marketing practices as well as being passionate about how ‘The 7 Pillars of Marketing’ are vital for any business to thrive.

Following on from a career in London, I moved back to the Midlands in 2018 coming into the business with the view to take over from Mike my father. Post Covid, Mike fully retired. Kelly and I are now running the business and continuing to drive the business forward and exploring new markets.

John focuses on trying to increase access to good quality learning and widen development opportunities within our sector. Ensuring alignment with industry requirements and long term vision of allowing companies to evaluate performance, identify training needs to enhance organizational effectiveness.

With over 20 years industry experience, Sam has held many different roles ranging from installer to surveyor and contracts manager. During his 5 years with the GGF group, he has developed into his role as Technical Manager at FENSA. Sam is responsible for all matters related to building regulations from inspections and competence to complaints and government legislation. He has a passion for continued improvement of industry standards, reputation and performance.

Outside of work, Sam is an avid football fan, a keen cook and collector of retro video games.

Alex Lewis, Business Manager, commercially responsible for RENOLIT UK and Ireland, exterior customers. Alex has 12-year adhesive and Exterior foil market experience.

Lee is RISA Technical Manager and heads the RISA independent inspections department. Having started work in the industry 37 years ago as a fitters mate Lee has experienced life at businesses large and small across the industry and joined RISA at its inception in 2016.

Lee’s current role is centred around Expert Witness reporting and dispute investigations on behalf of Installation Companies, Homeowners and other stakeholders, this gives him a unique insight into why disputes arise, how they can spiral out of control and crucially, how best to avoid them.

Aaron is a Writer, Author an Amabassador for the Suicide Prevention Charity CALM. His book ‘How To Survive The End Of The World’ dealt with his journey with Anxiety and Depression and has been translated into more than 10 languages.

Guy first started within the glazing industry ten years ago working within a national domestic installation business, leading their customer service division. Having first-hand experience within in the industry, he uses that understanding at Chase Taylor Recruitment to attract, retain and re-engage talented people from within and back into the industry. Recruiting across all divisions from extrusion, materials, fabrication and installation, he has an expert knowledge of the industry’s talent pool, skills shortage, salary parameters and the challenges that leaders face when recruiting and attracting talent to their business.

Sanmukh Bawa, Founder and Director of The Glass Company Limited, stands at the forefront of glass technology and innovation. As a registered glass expert at the British Standards Institute (UK), Sanmukh brings a wealth of knowledge and expertise to the field, honed through generations of familial experience in the glass industry.

Representing the fourth generation of his family’s illustrious glass business, Sanmukh has cultivated over 18 years of hands-on experience in this specialised sector. His portfolio boasts involvement in some of the world’s most challenging and prestigious glass projects, including the groundbreaking Apple Campus 2 Headquarters in Cupertino and numerous Apple flagship retail stores globally along with the largest media glass façade in the world.

Sanmukh expertise extends beyond traditional applications, encompassing cutting-edge developments in glass technology. His visionary approach has positioned him as a key figure in driving innovation within the industry, consistently pushing the boundaries of what’s possible in architectural glass design and implementation within built environment particularly with Media glass, BIPV( Building integrated photovoltaics) and Dynamic glass.